How to Introduce PropTech Into a Real Estate Agency

What is PropTech? PropTech stands for Property Technology. And it's changing how real estate agencies get new customers.

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Yet, introducing PropTech into a real estate agency requires a strategic approach to ensure maximum efficiency and improved client experiences. Here are six steps to help you implement PropTech successfully.

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1. Assess Your Agency’s Needs & Goals

2. Start with Small But High-Impact Tools

3. Educate Your Team

4. Elevate Client Experience with Tech

5. Automate Routine Tasks

6. Measure Results & Adjust Strategy

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1. Assess Your Agency’s Needs & Goals

Before adopting any PropTech technology, assess your real estate agency. First, identify the pain points and goals. This will allow you to determine which PropTech solutions will be the best for your agency in the long run, ensuring a return on investment. 

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2. Start with Small But High-Impact Tools

Instead of going after all PropTechs your agency needs, pick 2 or 3 that address the most urgent needs. 

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This will allow you to implement the technologies quickly while giving your team time to learn and use the new tools to their fullest potential.

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3. Educate Your Team

Give your agents enough time to adopt a new technology. Some may need more than others to properly learn the new tool and make using it a habit.

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Provide videos and guides and conduct hands-on training sessions to help agents learn new tools as quickly as possible. Even if it takes longer than expected, don’t worry - it will still be worth it in the long run.

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4. Elevate Client Experience with Tech

Clients expect seamless digital experiences. PropTech can help your agency stand out from the competition. Which tech solutions should you consider?

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It’s worth looking into tools offering Virtual & Augmented Reality (AR) tours, e-signature & digital contract platforms, and AI-driven home valuations.

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5. Automate Routine Tasks

Wherever possible, try to save agents time by automating time-consuming tasks. For example, consider introducing CRM automation to save time on client follow-ups and reminders. The same goes for the review generation process. Consider using a review collection platform like RealSatisfied® to save time.

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Introducing automation will give agents time to focus more on closing deals and building client relationships.

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6. Measure Results & Adjust Strategy

After integrating any new PropTech, regularly review how it affects your real estate agency. Which stats are worth tracking?

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• Lead conversion rates before & after
• Client engagement levels
• Time saved on tasks through automation
• Revenue growth that was directly influenced by introducing the PropTech

Pivot your strategy or explore other alternatives if your chosen PropTech tools aren’t delivering results.

Your real estate agency will thrive if you start small, train your team, improve client experiences, automate tasks, and track results. Don’t get discouraged by the number of tools available on the market. Start small, and see where that takes you!